App Trends for 2021 In 2008, the iOS App Store launched with only 500 apps. Today over 1.85 million different apps are available for users to download. According to App Annie, the global app economy is set to be worth $6.3 trillion by 2021 (up from $1.3 trillion last year) with the [...]
VoD – Is the future of streaming in bundling? The VoD Market The VoD Market is expected to grow at a CAGR of 12.2% between 2020 – 2025. The rise of players such as Netflix, Hulu, Amazon and Apple TV are challenging traditional entertainment methods. Although VoD was originally created for movie [...]
Pay to Play – eSports and Subscription Gaming While the eSports industry is enjoying a recent global surge in popularity, the concept itself is not new. Competitive gaming has been popular since the 1970s. Add high-speed internet and more powerful games consoles to the mix, and tournaments have become global events. With [...]
Health and Fitness – A Move to Mobile? Health and Fitness App Market Overview As lockdowns continue and even as restrictions ease, many consumers are spending more time at home, and are reconsidering their health, lifestyle and exercise regimes. Mobile apps allow consumers to conveniently manage their health, giving access to information [...]
Sports Streaming – How to Stay Ahead of the Game with Monetisation Before COVID-19, the sports streaming industry was a lucrative market for the likes of sports apps and OTT providers. COVID-19 has only increased sports fans’ appetite for streaming. The hiatus of sports content due to the outbreak left viewers “particularly [...]
Carrier Billing Market Focus - The Middle East Carrier billing is already a common method of payment for digital content in the Middle East. In April 2020, the average revenue per paying user (ARPPU) with carrier billing in Middle East and Africa was 14.9 U.S. dollars. What factors are driving carrier billing [...]
How to Make Carrier Billing Work - A Launch Guide Carrier Billing for Businesses Today, there are over 3 billion global smartphone users – that’s more phones than credit cards worldwide. With the majority of web-page views around the world now accessed via mobile, global advances in technology such as the rollout [...]
The New Normal – A Shift to a Digital World Mobile payments are being used more frequently to purchase everything from essentials to entertainment during the Coronavirus outbreak, with many people turning to delivery services to bring necessities to their door. As people aim stay to connected, work from home, purchase essentials [...]
The Impact of COVID-19 on the Mobile Payments Industry The world is relying on mobile more than ever. It is unsurprising that ecommerce is set to rise on a global scale, given the lifestyle impact from COVID-19. The latest research by Juniper predicts that ecommerce will exceed $4.8trillion by 2024 (up from [...]
eSports Betting and Carrier Billing Competitive eSports gaming is on the rise, thanks to the emergence of low latency, 5G cellular networks. Betting on eSports is now a huge trend, having gained traction over the last few years. Newzoo estimates that the global eSports economy will grow to be worth almost US$1.8bn [...]