ramadan promotions

How to Run Successful Promotions During Ramadan 2019

29 April 2019
Carrier Billing

HOW TO RUN SUCCESSFUL PROMOTIONS DURING RAMADAN 2019 According to Google, in 2018 more than half of the Ramadan videos viewed on YouTube organically were ads and YouTube watch time increased by 40%. This gives a unique opportunity for merchants to engage with potential customers through storytelling and targeting of top performing topics such as TV Drama and Cooking. Leverage YouTube's Increased Traffic Ramadan presents merchants with a great opportunity to engage with their audience. During Ramadan, people are increasingly in the mood for stories, often in the form of ads. By touching on some of the key topics such as 'family' and 'togetherness' with relevant campaigns that remain respectful to the holy month, merchants can attract and engage with audiences at a greater level. Run Ramadan Themed Campaigns During Ramadan, more time is spent online on mobile devices than any other period. Merchants must, therefore, ensure that the user experience from clicking an ad to sign-up or purchase is mobile-responsive and seamless. In addition to quick mobile load times, all artworks and messages must be consistent and friction points reduced. Merchants should also give customers truly seamless payments with carrier billing. Ensure Mobile Journeys Are Seamless There is so much data that is publicly available about buying habits and trends before, during and after Ramadan. To be successful, merchants should take full advantage of these valuable insights when planning campaigns over Ramadan. For example, according to Google, gaming peaks over Ramadan and it is not just Arabic TV series that people search for but Turkish drama too. Use Data to Create Campaigns Delivering the wrong message or campaign to your audience over Ramadan could cause missed opportunities or worse, reputation damage. Merchants should remember at all times that Ramadan is, at its core, a holy month and this core should form the basis of any and all activities which are done over the period. Understand Your Audience Delivering the wrong message or campaign to your audience over Ramadan could cause missed opportunities or worse, reputation damage. Merchants should remember at all times that Ramadan is, at its core, a holy month and this core should form the basis of any and all activities which are done over the period.

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