Telly Partners with SLA Mobile to bring Direct Operator Billing to its Customers

23 July 2014
Carrier Billing

Telly (, which makes it easy for people to discover new video-on-demand content via social recommendations, is pleased to announce its partnership with SLA Mobile, a global mobile solutions provider working with leading mobile operators and companies like Telly in order to help them monetise their network and data assets.

Telly recently launched its premium subscription service Telly Plus in 23 countries in the Middle East and Africa and announced distribution deals with Sony Pictures Television and Miramax. Telly Plus gives users the ability to view content via any mobile device from wherever they are, while sharing – and discovering – videos, TV series and movies through recommendations from their friends.

Telly’s partnership with SLA Mobile enables Telly Plus subscribers to securely purchase video-on-demand content using Direct Operator Billing via their mobile phones.  Direct Operator Billing (also known as Carrier Billing) allows users to pay for digital goods by charging the transaction to their mobile phone monthly bill or using their pre-paid credit. This is the first in a series of new innovative services Telly and SLA Mobile will be launching together, with additional services planned for Q3 of this year.

Mo Al Adham CEO of Telly added,

“We are excited to be working with SLA Mobile as our mobile payments solutions provider.  SLA Mobile’s connections with global mobile operators such as Zain Group provide us with the ability to connect to millions of mobile subscribers in the Middle East and Africa. We are initially launching the service with Zain Kuwait and will be expanding its reach within the next few months. The mobile payment service will make it even easier for consumers to access Telly’s full range of content offerings through a subscription-based plan on their mobile device.”

With the significant growth in revenue from mobile content and apps in the Middle East and Africa, it is important that providers of digital content give their customers an easy payment solution so that they can conveniently consume the content through their mobile devices.

Nic Stirk, CEO at SLA Mobile commented,

“SLA Mobile has seen considerable growth in demand from companies like Telly who are seeking a simple and secure mobile payment solution for their customers. Our partnership with Telly is focused on working with their team to develop initiatives to support their business and expand their offerings, and Direct Operator Billing is just one of the innovative API services we can provide through our API Management platform.  Our platform is designed to help companies improve their competitiveness and increase customer loyalty and retention, and we see considerable opportunities to launch creative new services in partnership with Telly in the months ahead.”

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