SLA Mobile attends Zain’s Technology Conference, Dubai

Zain Technology

SLA Mobile, Belfast based mobile solutions provider, will be one of 60 leading technology solution providers attending the 3rd annual Zain Technology Conference (ZTC) at the Atlantis, The Palm Hotel,  Dubai at the beginning of December.

Zain Group, a pioneer in mobile telecommunications in eight markets across the Middle East and Africa, host the annual conference, which this year will see the largest number of participants to date.  The conference allows Zain’s technology partners to share their latest services in the telecommunications field with all Zain operating companies.

As Zain’s official Direct Operator Billing service partner, SLA Mobile, will showcase their latest services and solutions that allow mobile operators to unlock their network assets to the API Economy. Zain Group becomes one of the first operators in the region to launch the Direct Operator Billing service.  Direct Operator Billing, which is also known as Carrier Billing, will enable Zain’s customers to pay for digital goods from a third-party content or service provider by charging the transaction to their mobile phone monthly bill or using their pre-paid credit.

Zain Group’s deal with SLA Mobile will provide several benefits to Zain and its customers and supports the key theme of this year’s conference as it is focused on innovation for the Zain customer experience. With mobile content and apps revenue predicted to skyrocket, giving customers an easy solution to purchase and consume digital services on their mobile devices is key to providing innovative services.

Nic Stirk, CEO of SLA Mobile said: “We are delighted to be part of Zain’s 3rd annual technology conference, SLA mobile offers mobile operators and partners the ability to embrace the API Economy by monetising their network assets and building a robust ecosystem of new services and applications that drive revenues and increase customer loyalty and retention. Innovation is key to improving competitiveness and the recent Zain Hackathon powered by SLA Mobile is a key example of how this can be achieved.”

“The Zain Hackathon challenge was launched to drive innovation and recognize participants’ skills in the development of apps that monetize network assets.” said Nic, “The challenge was to design a fully functional mobile app which used frictionless Direct Operator Billing APIs and engaged Zain customers.”